CDC Blog – Health Marketing Musings

Blogs have certainly come of age. Recently, the Director of Centers for Disease Control and Prevention (CDC) started one of his own – Health Marketing Musings.

What is health marketing? According to the CDC,

Health Marketing involves creating, communicating, and delivering health information and interventions using customer-centered and science-based strategies to protect and promote the health of diverse populations (CDC, 2005).

Health Marketing is:

• A multidisciplinary practice that promotes the use of marketing research to educate, motivate and inform the public on health messages
• An integration of the traditional marketing field with public health research, theory and practice
• A complex framework that provides guidance for designing health interventions, campaigns, communications, and research projects
• A broad range of strategies and techniques that can be used to create synergy among public health research, communication messages and health behaviors.

Latest postings – Health Marketing Musings (RSS feed)
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