What is health marketing? According to the CDC,
Health Marketing involves creating, communicating, and delivering health information and interventions using customer-centered and science-based strategies to protect and promote the health of diverse populations (CDC, 2005).
Health Marketing is:
- A multidisciplinary practice that promotes the use of marketing research to educate, motivate and inform the public on health messages
- An integration of the traditional marketing field with public health research, theory and practice
- A complex framework that provides guidance for designing health interventions, campaigns, communications, and research projects
- A broad range of strategies and techniques that can be used to create synergy among public health research, communication messages and health behaviors.
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